The development of green technology brings new business models


ma ylikonnaga
Ragmar Saksing / Head of the field of Green Technology, Tallinn Science Park Tehnopol

Green technology is a relatively new industry, and as with any new direction, it creates some doubts in people. The representatives of large and old industries are particularly distrustful and to dispel these doubts, I will briefly explain the nature of green technology and its benefits for entrepreneurship.

The main goal of green technology is to reduce the impact of human activity on the environment and to improve the environment. It is a sustainable and environmentally friendly technology that to the maximum extent utilizes renewable energy sources and materials. At the same time, energy use is minimal and/or, the created materials are recyclable. It is important that the products to be created are environmentally friendly throughout their life cycle.

Chemistry vs. physics

Today’s economy is largely chemistry based. At the heart of such an economy is the extraction and recycling of mineral resources. The economy of the future is more physics based, utilizing all the operating forces and renewable energy. For this purpose, new business models are created that define how we have been used to doing business so far. From an entrepreneurial perspective, this means generating revenue through change.
Smart entrepreneurs welcome change, seek and find new opportunities. They develop companies in a multi-layered manner, on a wide scale. Smart entrepreneurs do not get rich at the expense of the environment; they make the entire business climate better while taking the environment into consideration.
A very simplified example of this is solar energy. People do not buy solar panels just because they have a green state of mind. Solar panels are installed to save money and/or generate revenue. Solar energy can be widely used, and while doing that, the environment becomes better. The useful life of most solar panels is 25+ years and who would not like to live in a house, drive a car or scooter and do it for free?

New opportunities in traditional areas

In particular, the decentralization of central systems is one of the areas that should be observed in the development of green technology. Energy savings, energy efficiency in buildings, alternative energy sources, and energy use, food production, recycling of materials, transport and logistics bring along many new opportunities. In all of these areas, science-based businesses are gaining momentum, where smart entrepreneurs help fund scientific inventions.
A contemporary man emerged about 200,000 years ago, the first proof of agriculture dates back to 23,000 years, the industrial revolution began less than 300 years ago. In this time scale, one should not underestimate the formation of nature during 3.8 billion years. People have invented plenty of things and reaped a lot of economic benefits from the inventions. In the future, we could look at nature as a catalog of products, where all the achievements have benefited from 3.8 billion years of research and development. Now our challenge is to put it to work for humankind cleverly.

Prototron Autumn Five teams get funded!


Prototron 2018 winners

In the second round of Prototron in 2018 the Expert Committee decided to give out funds worth of 62 500 euros. In addition teams were able to gather additional funds on the Fundwise platform.

In total almost 300 ideas were submitted out of which 5 reached a successful funding.

  • Pillirookõrs, which is making straws out of reed is already a brand well-known for a conscious consumer. In addition to a straw they’re now developing a material based on reed to develop alternative single-use plates or cups based on reed. They were supported with 20 000 EUR.
  • Vetik is working on a marine algae based natural and healthy red colorant to substitute current unhealthy ones used in the cosmetics industry. They were supported also with 20 000 EUR.
  • Decomer Technology received 7500 EUR from Prototron, in order to develop a novel water-soluble packaging material suitable for food and other industries.
  • Captain Corrosion is developing handheld corrosion management device and providing corrosion-related consultations. Funding received: 7500 EUR.
  • Questcity is developing an VR-augmented professional platform for designing and completing interactive quest-excursions. Funding received: 7500 EUR.

The winners will be awarded with a six-month free incubation space at Tallinn Science Park Tehnopol and legal assistance from Hedman Partners and an opportunity to use the Mektory labs and the premises of the Tallinn University of Technology. Veebimajutus awarded winners with 6 months of free web hosting and e-mail services together with know-how on website development.
For the first time the the winners were consulted by the team of Fundwise – how, when and for what can crowdfunding be used. In addition they had a chance to experience it first hand and collect additional funds.

Prototron fund is put together by Swedbank Estonia, TalTech, Tallinn Science Park Tehnopol and tallinn city. Next round of Prototron opens in January. You can submit your ideas via our web until 15th of March 2019.

From crowdfunding to intellectual property – get Ready!


Prototron TOP40
Few days after the announcement of TOP40 teams, they gathered to Mektory for some useful tips and knowhow about all the relevant subjects for startups – crowdfunding, intellectual property protection, how to validate product/service, what to keep in mind making a webpage and how Swedbank and Science Park Tehnopol can help the teams.

Starting this round all Prototron winners get 6 months web hosting and e-mail service for free from Veebimajutus.ee, plus all their know-how, how to make a really good web page. How, why and what, Marko Toom from Veebimajutus.ee made it all clear.

Software development

Taavet Tamm from Singelton said, they are following a simple narrative: software is about
making machines work for humans. It is important to understand, do You need custom software for Your business and figuring out what and how to build based on business needs and goals.
Five steps to working software:
1) Understand your user flow
2) Prototype & create user stories
3) Get the estimates for budgeting
4) Prioritise & decide
5) Build.

Finances

The core message of Vahur Vallistu from Swedbank was – there has never ever been more money for startups on the market, as there is right now. Use it!
Jelena Žovnikova from Fundwise gave a closer look how crowdfunding works for tech startups.

Startup community

Triin Ilves from Tehnopol gave inspiring overview of Estonian startup scene in numbers.
550 startups, 4300 new jobs created, startups paid €35M in employment taxes year 2017, raised over €880M in the last 10 years. Tallinn Science Park Tehnopol helps startups and growing companies by providing modern business and science environment. Tehnopol Startup Incubator invests up to 10 000€ worth of expertise to a start-up company in one year to attract seed round investment or reach the export markets.

IP questions

Intellectual property, investment contracts and other legal issues is the work-field of Toomas Seppel from Hedman Lift. He spoke about, what is intellectual property in terms of startups. It´s copyright, trademark, industrial design, inventions (patent, utility model) but also a trade secrets. How to protect your idea and work in early stages etc.

Thank you, Vahur Vallistu from Swedbank Eestis, Marko Toom from Veebimajutus.ee, Taavet Tamm from Singleton, Toomas Seppel from Law Firm Hedman Partners, Yelena Žovnikova from Fundwise and Triin Ilves from Tehnopol!

Spring – 230 ideas from teleportation to cryptocurrency


IMG 6156 7c
Thursday, March 15th was the last day to apply for Spring round of Prototron and we closed the application with 230+ ideas from Estonia and other countries. Transport, medicine and solutions to improve our everyday life were most common fields.

This round brought many ideas, based on science. Solutions formulated in research and thesis is a sign, that Estonian scientists are taking big steps to commercialise their research work. This is only positive and clearly a mark, how necessary were the changes we made in Prototron to finance ideas of TTU intellectual property.
Several ideas were to improve car engine and gadgets. Modernised energy source, solutions for children and pregnant woman, development of drones, different API and ideas, which use blockchain, and even proposal to start teleportation – this is the pool of the ideas our experts will start access next two weeks.

Established in 2012 by Swedbank, Tehnopol and Tallinn University of Technology, Prototron is nowmarking its sixth year by raising this year’s total support amount to 130 000 euros.
In addition to financial support, Prototron also provides mentorship and valuable contact networks of potential investors as part of the training programme for the applicants. . The winners will be awarded with a six-month free incubation space at Tallinn Science Park Tehnopol and legal assistance from Hedman Partners.
In 5 years Prototron received applications with 29000 different business ideas, including 58 project that were successful in receiving funding of 670 000 in total for creating the prototypes vital for their product development process. Thanks to Prototron, 24 new products have successfully been launched to the market.

Prototroni ekspertkogu uus liige on Liisi Himma


Liisi Himma foto
Oktoobrikuust on Prototroni ekspertkogus uus liige – Swedbanki ettevõtete panganduse juht Liisi Himma.

“Eesti on väike ja me ei saa riskida sellega, et mõni andekas idee jääks teostamata üksnes rahaliste vahendite puudumise tõttu. Prototron on suurepärane lahendus kindlustamaks, et iga ettevõtlusgeeniga inimene saaks võimaluse panna oma idee proovile ning näha, kuidas heast ideest paberil sünnib käegakatsutav toode,” räägib Liisi.

Tema sõnul on digitaalne ajastu ümber kujundamas tervet majandussüsteemi – infotehnoloogia ei ole enam pelgalt üks paljudest majandussektoritest, vaid sellest on saamas Eesti majanduse selgroog. “Muidugi on mul ülimalt hea meel, kui mõni järjekordne Eestis asutatud kõrgtehnoloogiline start-up on kaasanud piisavalt investoreid, et murda globaalsele turule. Samas on minu suureks sooviks leida ka võimalus, kuidas tuua digitaalsesse ajastusse kaasa traditsiooniliste valdkondadega tegelevad ettevõtted – olgu selleks nurgapealne pagaritöökoda, naabrimehe ehitusettevõte või kunagise klassiõe õmblusfirma. Õnneks pakub IT lugematul arvul võimalusi, kuidas ka traditsiooniliste ettevõtete tegevust efektiivsemaks, mastaapsemaks ja kasumlikumaks muuta – tarvis on üksnes piisavalt tahet ja head ideed, ning klientuur meie väikeettevõtete näol oleks juba olemas,” lisab ta.

“Olles töötanud 12 aastat pangas ettevõtete finantseerimise valdkonnas ja näinud lugematul arvul erinevaid ärimudeleid – nii töötavaid kui mittetöötavaid – loodan ma väga, et suudan Ekspertkogus aidata välja sõeluda just need kõige suurema potentsiaaliga ideed. Ühtlasi, omades vilunud silma rahavoogude ja eelarvestamise maailmas, juhiksin tähelepanu ka nõrkadele ning tugevatele kohtadele äriplaanis. Minu senine kogemus on ilmekalt näidanud, et ettevõtmised, mis töötavad paberil või Excelis, et pruugi küll päris elus toimida, kuid vastupidi mitte kunagi – need, mis juba paberil või Excelis kokku ei jookse, ei tule reaalse elu konkurentsikeskkonnas kohe kindlasti toime!”

Liisi soovib tulevastele taotlejatele julget pealehakkamist ja elutervet jonnakust – suurim ebaõnnestumine on üldse mitte proovimine ja suurim kaotus käest lastud võimalus! “Kas teadsite, et näiteks Angry Birds loojad tegid enne suurt läbimurret valmis tervenisti 51 mängu ning oleksid seejuures peaaegu pankrotti läinud, kuid otsustasid siiski veel ühe korra proovida?”

Elering brings data-analysis competence to Prototron – Big Data@Prototron


EstFeed Prototron
Prototron has multiplied the competence in data exchange and energy sector, being joined by Elering – the administrator of Estonian energy system.

“Smart networks and developing relevant data exchange can offer the enterprises brand new business opportunities. For Prototron teams this means access to Estfeed data exchange platform where they can develop and test their products”, explains Elering Estfeed project manager Kaija Valdmaa. She adds that being part of Elering network and joining Estfeed platform is a good start point in testing/validating ideas and bringing them to first customers.
“BigData is now very important, it is widely used on all levels, starting with small enterprises and ending with civil infrastructures. And it is definitely better for our teams if Elering offers them financing and access to the platform. So they can test their ideas and bring them out to customers via e-elering app”, says Prototron CEO Jana Pavlenkova. According to her words, the value of Elering’s joining is offering know-how in energetics and data exchange areas.
“Now Elering is going to mentor the chosen teams, but also they will contribute to ideas evaluation. Our staff have a good overview of the energetics sector’s needs, developments and know who offers the relevant services. This allows to put competences together, recognize ideas with the biggest potential and support their development”, says Kaija Valdmaa.