Marko Saue, a guru of marketing in social media from GOAL, gave our teams a great overview of how, why, when and most important – to whom to speak in social media.
The most important thing is strategy. You have to have a plan for your social media activity. Without it, you will have headaches every single day.
Here’s a 7-step guide to success:
- Take time to define a strategy.
- Figure out the format you plan on using.
- Think about the content types that will appeal to your audience. Do your research. Brainstorm ideas. Create.
- Share your content across the key content distribution / social platforms.
- Track the key metrics and map these to your goals.
- Be aware of the main sharing triggers. Be sure to work on emotions!
- Always double-check your work.
Be funny, smart, controversial, moving, sexy, shocking, cool – you have to stand out from your competitors, you have to move people.
Now that you know that, conquer the world.
Before that, it might be a good idea to check Marko´s webinar one more time.
