From this spring’s round of Prototron, Marko Saue from the social media marketing company Goal Marketing OÜ, will share his knowledge and advice with the teams participating in the program.
“I saw Prototron’s cooperation offer as a good opportunity to contribute to Estonian start-ups on how to successfully sell their ideas. In the early stages of a business, you often lack the skills and also the finances to sell your ideas big. Social media provides a good opportunity to start on a smaller scale, but by reaching a specifically targeted target group,” Saue explained why Goal joined the program.
According to him, the strategy of social media usually has two extremes – it is either underestimated or overestimated. “The key, as with many things, is actually simplicity. Don’t underestimate or think over. The definition of strategy is, in fact, simple. A strategy is nothing more than an action plan designed to achieve the most distant goal, the implementation of which requires three components: strategic partners, your company’s “why?” and your client’s WOW, “he added.
Part of the Prototron program is the opportunity to gather support for your idea with the help of the co-financing platform Fundwise. Social media is the best place to market such a campaign, and now teams get support from Mark to create a successful campaign.
Welcome to Prototron!
